SEO services in DubaiSEO in Dubai. Past the portals.
In Dubai your rival is rarely the firm down the road. Property Finder, Bayut and dubizzle sit on the big searches. I go after the district and service searches they cover badly, and I get your Google Business Profile clean. From AED 1,285 a month.
Ten years in SEO,
none in a tower.
I am Raja Hamza Asghar. I founded Digital Hamza in 2020 and I run Dubai accounts from Pakistan. There is no Dubai office, and I will not pretend there is.
Agency years first
An SEO intern in Islamabad in 2016, SEO team lead at Rank Invention since 2022. 50+ projects, clients in 6+ countries.
Real estate SEO, one Dubai job
A Dubai real estate firm, under NDA. Its pages ended up above the big property portals. Story below.
You deal with me
For the first 90 days I handle your account myself. After that every report still crosses my desk.
Developers in-house
We build software too. A slow template gets fixed in the code, not written up and handed back.
Search work does not need a desk on Sheikh Zayed Road. Your Search Console and your Business Profile open the same way in Gujrat as they do in Business Bay. What changes is the bill. Public Dubai agency price guides put a basic plan around AED 4,500 to 6,500 a month. Mine is AED 1,285.
Same tools. Same Google. Cheaper rent. Selling in more than one emirate? My UAE SEO page covers the other six.
Don't copy
the portals.
SEO in Dubai works for a small firm when it stops chasing the searches Property Finder, Bayut and dubizzle already own. The wins sit in specific district and service searches the portals answer badly, plus a Google Business Profile with a real address, the right category and honest reviews. That is where I spend your budget.
Here is the hard truth. A small site with two hundred listing pages is a weaker copy of a portal with far more, and Google has no reason to pick the copy.
So I hunt for the gaps. A portal page for a whole district says very little about one tower, one payment plan or one street. A directory page for AC repair in Dubai says nothing about who can reach Al Barsha within the hour. Those pages are yours to write.
Then there is the map. On a near me search, the map results list businesses with a real address, not portal pages. The giants cannot follow you there.
Above the portals in a 90-day sprint.
The firm sold off-plan property and sat underneath portal results. We wrote programmatic, geo-nested directory schema, so every page told Google where it belonged in Dubai, area inside area. Local SEO for real estate comes down to that.
Its pages went on to rank above the big property portals, and off-plan leads grew steadily within that 90-day sprint. The NDA stops me naming the firm. It is my only Dubai client story, so it is the only one here.
Your licence
shapes your pin.
Google does not care which authority issued your licence. It cares whether a customer can walk up to the address on your profile and find your staff there.
A real door from day one
How it plays out. A mainland licence comes from the Department of Economy and Tourism and needs a tenancy contract registered with Ejari. So there is an office, and usually a sign. Google asks for exactly that.
The flexi-desk trap
How it plays out. Free zones such as DMCC in Jumeirah Lakes Towers and IFZA in Dubai Silicon Oasis issue their own licences, and plenty of small firms take a flexi-desk. Google wants permanent signage and your own staff present during opening hours. A shared desk often fails that.
Nobody searches
all of Dubai.
People type the neighbourhood, so local SEO in Dubai is really district SEO. A café owner in JLT and a broker in Business Bay need different pages, different keywords and different proof.
Business Bay
Office towers next to Downtown and DIFC. The broad searches here belong to the portals. I go for the narrow ones. A named tower, a payment plan, a service with the district attached.
Dubai Marina
Apartment towers around a promenade, with restaurants and a busy nightlife. Many searches come from someone already nearby, so the Business Profile does more work than the website.
Deira
The souks and wholesale traders along Dubai Creek. Buyers here search by product and by market, not by brand. B2B SEO in Dubai often starts this simply, with a plain page for each product line and a correct map pin.
Al Quoz
Warehouses, workshops and garages, with the galleries of Alserkal Avenue in the middle. Two audiences in one district, and they should never share a keyword list.
Jumeirah Lakes Towers
JLT is home to the DMCC free zone, so a great many firms share the same towers. Suite numbers, signage and a staffed desk matter here. Without them Google cannot tell one company from the next.
Jumeirah Village Circle
JVC is residential, full of families and community parks. Home services win here. AC repair, cleaning, nurseries. People want somebody close, so name the area plainly.
See your gaps
before you pay.
Thirty minutes on Zoom. I open your site and your Business Profile next to your top 3 local competitors, then show you which district searches are open and which the portals have locked up.
- NDA signed before I get any login
- Your address checked against Google's rules
- No charge, and no sales calls afterwards
Five trades,
five ways to search.
A flat buyer, a patient and a hungry visitor do not use Google the same way. The growth figures below are averages across all my clients in each industry. They are not Dubai results.
Real estate
Buyers type a project, a tower or a community with off-plan or for sale attached. Project and area pages with clean schema matter most, which is what the Dubai job above came down to. Across 15+ real estate clients, average organic growth is 320%.
Clinics and healthcare
Patients type the treatment and the district, often with near me on the end. Map results and reviews decide who gets the call, backed by one clear page for each treatment. I have no clinic figures to quote, so I quote none.
Restaurants and hospitality
Mostly a phone. Mostly near me. Often minutes before the meal. The Business Profile carries the load here, and photos, opening hours and honest reviews beat any blog post.
E-commerce stores
Shoppers type the product, sometimes with a brand or a price in AED. Product and category pages have to load fast and say something the next store does not. Across 10+ stores, average organic growth is 350%.
Law firms and professional services
Clients type the problem, not the profession. Company setup, a visa question, a tenancy dispute. Service pages that answer the exact question matter most, then reviews. Across 6+ legal firms, average growth is 260%.
Same buyer,
two languages.
Dubai searches in English and in Arabic, and a translated page is not an Arabic page. Each keyword list gets researched on its own. Your Search Console tells me which language to start with.
Looking for a broker
Ready to buy a flat
Hungry right now
Ninety days,
four stages.
I cannot promise a ranking. Google decides that. Here is what I can promise gets done, and in what order.
Days 1 to 14
NDA first. Then I check index status, robots.txt, mobile speed and whether your profile address meets Google's rules.
Days 15 to 30
Repairs. My developers fix whatever stops Google reading the site and push for a mobile load under 1.2 seconds.
Days 31 to 60
District and service pages go live, researched in English and Arabic, with schema that tells Google where each one belongs.
Days 61 to 90
Reviews, links, and your social profiles tied to the site and the Business Profile. You get a live dashboard and a short Loom video from me every week.
What should you see by day 90? Early signs, honestly. Real movement usually takes 3 to 6 months and full growth 6 to 12. The real estate sprint above moved quicker, and I would not plan your budget around it.
This is not for everyone. Want a face in your meeting room each week? Hire in Dubai. Want a guaranteed first place by a set date? Nobody honest sells that. And a firm hoping to out-list Bayut with a few hundred copied listings should keep its money.
What a Dubai quote
should include.
A monthly figure means little until you know what is inside it. Here is how public Dubai price guides compare with my plans, then what my fee pays for and what it leaves out.
| Per month | Public Dubai agency price guides | My plans |
|---|---|---|
| Local SEO | Around AED 1,500 to 5,000 | AED 1,285 on Starter, AED 1,835 on Professional |
| E-commerce SEO | Around AED 3,000 to 10,000 | AED 2,750 on Enterprise |
| Typical basic agency plan | AED 4,500 to 6,500 | From AED 1,285 |
| Contract | Check the term before you sign | Month to month |
| Reporting | Ask what you will be sent | Live dashboard and a weekly Loom video |
So what does the fee buy? Hours on your site. Starter covers up to 10 keywords, a technical health check, Core Web Vitals work, 2 blog posts a month and your Google Business Profile setup. Professional goes to 25 keywords and adds a complete technical audit, custom schema, 5 posts and 3 guest links a month. Enterprise adds code speed tuning, programmatic schema and 5+ link placements.
What it leaves out matters just as much. Ad spend is separate and goes to Google, not to me. A new website build is a different job with its own quote. Paid directory listings are billed by the directory. If a quote from anyone blurs those lines, read it twice.
What SEO costs
in Dubai, with me.
Three plans, each with its full list below. There is no long contract, though I suggest giving it six months before you judge the work.
Starter SEO
For one location in one district.
- Up to 10 target keywords
- Technical health check
- Core Web Vitals optimization
- Meta tag refinement
- 2 targeted blog posts a month
- Google Business Profile setup
- Monthly analytics report
Professional SEO
For brokers, clinics and B2B firms chasing several districts.
- Up to 25 target keywords
- Complete technical audit
- Competitor strategy analysis
- Advanced on-page work
- 5 targeted blog posts a month
- Custom schema
- 3 premium guest links a month
- Monthly performance review
Enterprise SEO
For Dubai e-commerce stores and other large sites.
- Unlimited keyword targets
- Full site & code speed tuning
- Complete off-page campaign
- 10+ targeted articles a month
- Advanced programmatic schema
- Answer Engine Optimization (AEO)
- 5+ high-tier link placements
- Priority site structure support
Mainland or free zone, the price is the same. The audit is free and the plans stay affordable for one reason. My rent is paid in Pakistan. Trading outside the Gulf too? My main SEO page lists the plans in USD.
Before you
book a call.
Something else on your mind? Book the free audit and put it to me on Zoom.
My free zone licence comes with a flexi-desk. Can I still appear on Google Maps?
Maybe. Google wants permanent signage and your own staff at the address during opening hours, and a shared desk often falls short. I check your setup on the audit call and tell you straight if it will not pass.
Can a small brokerage really outrank Property Finder or Bayut?
On a broad search like apartments for sale in Dubai, I would not bet on it. On narrow ones it happens. One Dubai real estate firm did it after we rebuilt its schema. I cannot guarantee you the same.
Do I need an Arabic SEO consultant in Dubai, or is English enough?
It depends on who buys from you. I check which languages already appear in your Search Console and how your competitors rank in each. Some firms need both from the first month. Others can wait.
Do I need a real estate SEO expert, or will any SEO firm do?
Somebody who has worked on property sites saves you months. My team has handled 15+ real estate clients with 320% average organic growth. Ask anyone you interview one thing. What did you do about the portals?
I searched best SEO company near me. Why are you not on those lists?
Plenty of those lists are paid placements, so read them as adverts. And I am not near you. I work from Pakistan. Check what you can verify instead. Who does the work, the price in writing, and one real job they can walk you through.
We have branches in Deira and Dubai Marina. One Business Profile or two?
Two, provided each branch has its own staffed address and its own sign. Each one gets a page on your site, its own reviews and its own keywords.
You are in Pakistan. When can I reach you from Dubai?
Pakistan is one hour ahead of Dubai. My office hours are 3pm to 7pm Pakistan time, Monday to Saturday, which is 2pm to 6pm for you. Calls run on Zoom and WhatsApp.