Healthcare - Digital Hamza

Shadab lab is an ongoing project. So the statistics I am sharing in this article are before Jan 17, 2025. So quarterly I shared the updated stats and performance of the shadab lab with you.

With this case study, I am sharing with you an actionable plan that will help you increase the number of patients online from Google. It does not matter if you have a medical lab, hospital, or Pharmacy. This plan will work for your business.

With 7 years of experience in SEO, I worked with many clients and businesses, which gained huge traffic from google. As well as I have 2 years of SEO experience in healthcare. So I know exactly which steps will leads your business to success on search engines.

Steps For Healthcare site's seo

Steps that I use to rank medical sites:

Local Listing on GMB: GMB ( Google My Business) is a tool, that helps you to list your business on Google to target the audience of your nearby areas.
Setup your Website: If your business has a website, then it’s great. But if you don’t have one, you need to create your business website.
Perform keyword research: After making a website find the best relevant keywords for your business site. Keywords are those words or phrases. Which someone searches on Google.
Onpage SEO: The process of seo that we do on our website is called onpage seo like optimizing meta, content optimization, images optimization, etc.
Optimize the site with keywords: After finding keywords, implement those into the meta of your site ( Title, description, and tags) to target them.
Technical SEO: In technical SEO, we will work on our site’s technical parts like making sitemaps and robots.txt, optimizing website code, making our site load fast, etc.
Offpage SEO: In offpage SEO, we will work on branding, backlinks, and content marketing. Which helps our site to fast on search engines( Google, Bing, Yahoo, etc ).

Case Study of Shadab Lab

These 7 steps that I was telling you If you follow these seven steps, your project will achieve massive Growth. Now let’s discuss our ongoing project ( Shadab Lab ). Here I don’t provide you steps that i was done on this project. Also, I am sharing some interesting stats, that I got last month.

Must read: Roadmap for healthcare SEO

1. Setting up GMB for Local Traffic

After getting the project of Shadab lab, the first step was to set up GMB for local listing. Shadab lab is the laboratory, where they perform blood tests for diagnosis.

it based in Kotla arab ali khan, A small town of Gujrat. That’s why GMB is important for Shadab Lab to target the nearby audience to gain more patients.

Now Shadab Lab ranked on these keywords:

labs in Kotla
Lab in kotla arab ali khan
Medical lab is Kotla
Lab near me

Check yourself and tell me which position you will.

Currently, shadab lab is ranked in the top three positions. These positions depend on what keywords people search for. But this ranking consistently increases the patients of in the lab.

For example, These are the results of last month.

95 interactions in the last month
26 calls were generated directly from the listing
13 patients converted from these calls
Revenue: PKR 39,500 from these 13 patients

These results show a decent amount of growth by applying GMB in the Medical Lab business.

How i know the exact Numbers:

I know the exact numbers, Because I am the CMO of Shadab Lab, and that’s why I have direct access to performance metrics. That is why I can share these precise statics with confidence.

2. Setting the website and optimize it with seo

After GMB the second step was to create the Professional website of Shadab Lab. Once the site was created and live. We conduct onpage and technical SEO on it.

What we did in technical and onpage:

Optimizing the site for local keywords
Enhancing metadata, images, and internal linking
Improving page speed and code efficiency

But before onpage and technical SEO. we worked on keywords that were fit for this website to rank and get local traffic.

3. Future Plan for Shadab Lab

For further growth and visibility, we have a plan to make content on this site about.

Test Guides
Health tips
Case studies

Also with articles, we will focus on making video content for social media like TikTok, YouTube, and Instagram.

Currently, the website does not gain much traffic due to some reasons. The first is local dependencies, as I say it’s a local lab based on kotla arab ali khan. A small town in district Gujrat, tehsil kharian.

The second is no content on site. That’s why the website does not gain much search traffic. But we’re confident if our plan goes well, the site will experience significant growth in the coming months.

Final Thoughts

The Shadab Lab case study highlights the importance of GMB, SEO, and content creation for local medical businesses.

By following the outlined steps, you can replicate this success for your healthcare business. Stay tuned for updates on this project as we continue to optimize and expand.

SEO can help drive more patients and customers online. For the last 7 years, I have worked in SEO and ranked many sites. which gained traffic, clients, and sales from search engines regularly.

So if you have a medical lab, hospital, or pharmacy, this guide will help you to drive traffic on your site from search engines like Google and Bing. With a Step-by-Step guide, Here I am sharing with you a case study of my latest job that I have done in the healthcare sector.

Why SEO Important for healthcare & Wellness Business

SEO is important for you because many people search on Google before buying services. For example, someone might search for ‘Dental near me’, ‘Lab test near me’, and ‘Pharmacy near me’.

At that time, if you don’t have a website or GMB, you will easily lose this traffic. Which gives more sales and customers to your competitors.

That’s why your online presence gives you more opportunities to be available for those who search for services.

Step-by Step Process that you need to follow

Here are the steps that you need to follow:

Setup GMB
Build Your site
Find Keywords
Onpage
Technical
Offpage
Content Marketing ( If Possible )

1. Setup GMB ( Google My Business )

The full form of GMB is Google My Business. It’s a tool provided by Google where you list your business on Google Maps and business listing.

That’s why If you want to set up your healthcare business online. Then GMB is the most important part that you need to consider in your seo plan. Because on GMB you will list your business for local Customers.

These business listings are showing for local areas of clients. For example, if you have a business in Gulberg Lahore and you set up GMB. Then if someone searches related to your business near Gulberg.

The chances are high for your business to come up between these listings. Which increases the chances to get more clients and customers online from search engines.

So if you have a plan to set up your business and grow with seo. Then GMB is the first step that you need to take.

1. Setup your website

After Setup GMB the next step that you need is to build your business website. I have seen many healthcare businesses that don’t have proper online presence like social media pages and websites.

Because websites easily rank on search engines ( Google & Bing ) and search engines are the best source of traffic for your business. So if you plan to set your business online to get more reach and traffic.

Then build your site, which will help users find you on Search engines ( Google. Bing ).

2. Find keywords relevant to your sector

Keywords are an important part of seo, So you need to dedicate more time to finding profitable keywords for your business. Keywords are those words or phrases, which someone uses to find results from search engines.

Profitable keywords make your website visible to those who search it. There are a lot of tools that you can use to find keywords like Semrush, ahref, and Ubersuggest.

But if you want to rank on Google easily without too much effort. Then I recommend you to learn about my AIW strategy. By using this technique I found a lot of keywords, That I ranked on Google easily with just onpage optimization and quality content.

How AIW Strategy Help me to rank in Highly competitive niches

There are three components in AIW:

A= Allintitle
I= Inverted Comma
W = Weak SItes

This strategy helps me to rank on untapped keywords. In this strategy, we are focused on finding those keywords that are new and people are searching for them.

According to Google, 15% of searches come from new keywords. So That means the chances are high that Google doesn’t have much information about those keywords and with this strategy, we will find these keywords.

I tested this strategy a lot of times, and the success rate of this strategy is more than 90%. I highly recommend you target using this strategy.

3. Onpage SEO Optimization

After finding the keywords the next step is to do onpage seo for your website. In onpage seo, you need to fix all the issues and optimize your site with keywords that you will find.

Steps for Onpage SEO:

Optimize meta ( Title, URL & Descriptions )
Mobile friendly optimization
Optimize Tags
Optimize images with Alts
Use Webp Format for images
Focus on Color Combination
Write quality content for your site

4. Technical SEO

With onpage seo, you need to understand your site’s technical issues and fix them. There are a lot of technical things that will be essential for our site. For example sitemaps, robots.txt files, core web vitals, etc.

Steps for Technical:

Speed Optimization
Generate Sitemap
Robots.txt file optimization
Setup Google search console
Setup Google Analytics
Optimize core web vitals
Fix Server & Coding errors

5. Offpage SEO

In off page you need to build the reputation of your business online. There are a lot of things that come with off-page seo. Like backlinks, branding, Content Marketing, etc.

Steps for Offpage:

Build backlinks
Branding
Social Signals
Branded Traffic
Influencer marketing

6. Content Creation & Marketing

Content creation will help you sustain your business and gain a lead, patients, and clients regularly. Like me, I make content about seo and digital marketing on social media like YouTube, TikTok, and Instagram.

Through content creation, my channels gained a lot of views and subscribers and some of them were converted as clients and students, Which I gained free of cost.

Also when you create content on social media, some of them will pay back you in different ways. So in short I encourage you to start content creation as soon as possible.

Case Study of my Health care Project

Now I am sharing a step-by-step method that I followed to implement SEO for the last job I did for “Shadab Lab“.

Shadab Lab is a medical lab based in Kotla ( Gujrat, Pakistan ) that provides quality tests to patients and doctors.

When they gave me a project to set up their business online, first I immediately set up the GMB page and did seo for it, which ranks at the top of Google’s business listings for our local keywords like “Lab in Kotla”, “lab near me” etc.

GMB setup helps Shadab Lab to gain more clients and customers. With Stats IN December 94, people are attracted to Shadab Lab GMB. The best part 21 calls shadalab receiver from GMB listing.

The second step was to make a website for Shadab Lab. Which is optimized for keywords that are beneficial for us like “lab in Kotla” and “Laboratory in Kotla”.

Also with GMB the website of Shadab Lab is ranked for keywords that I already mentioned. Because these keywords have a low competition. So this site is ranked for it.

If you want to check the ranking of the lab, search the lab in Kotla. You will find the website of Shadab Lab I ranked in the top positions.

For now, I have only done these things, but in the future, The founder of Shadab Lab made content related to lab and tests and I optimized that with SEO. Which helps us to build the brand and authority of Shadab Lab.

SEO for medical lab: Case Study of Healthcare Business