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SEO for Airport Transfer Service: 500 Impressions to 30k

In Sep 2025, I joined an airport transport project, where I managed all the site’s SEO. Due to the company’s private terms, I did not share the company’s name with you. But here I will share detailed insights into this project.

So if you have a transport business in any country, you will use these instructions to rank your business at the top of Google. I just used 3 steps to increase the traffic of the business. When I joined the website, the traffic of the website was 500 impressions in the last 3 months.

seo for airport transfer services

Before me, they hired another SEO expert, and when I analyzed the website, the old SEO expert used old tactics like keyword density and over-optimization. In fact, I found all the pages of the site were generated with AI.

The worst thing about the site was the design, which made the technical SEO awful.

Issues Found When I Joined

After a full audit using Screaming Frog and Semrush, here is what I found before starting any work.

Technical SEO
Critical

7-second load time, crawling errors, pages stuck on noindex, and CLS issues caused by unnecessary animations.

No E-E-A-T
High

Nothing to show Google the business had real expertise or experience. Zero trust signals, no author info, no real-world proof.

No Site Structure
High

Orphan pages everywhere, no parent-child linking, and missing service pages. Google could not crawl the site properly.

AI Content
Critical

Every single page was low-quality AI-generated content dumped on the site with no editing, personalization, or real value for users.

After finding these issues, I immediately worked on the site. But before I started work on this website, I made a report of the website and sent it to the client. Also, I discussed the exact roadmap that I would follow to work on the website. After discussion and approval, I started work on the website.

Project Timeline

The 12-Week SEO Roadmap

Here is exactly what I worked on each week for this airport transfer project.

Week 1 Technical

Fixed all technical SEO issues: page speed, crawling errors, CLS, and incorrect noindex tags.

Week 2 Technical

Submitted the website to Google Search Console and started rewriting low-quality AI content.

Week 3 Technical

Continued rewriting old content and added new quality content across key pages.

Week 4 Technical

Fixed remaining website design issues that were hurting technical SEO performance.

Week 5 Structure

Built airport transfer pages with a proper parent-child hierarchy from scratch.

Week 6 Structure

Created the main services page and 3 child pages under each airport.

Week 7 Structure

Completed all remaining service pages and tightened up internal linking across the site.

Week 8 Structure

Created vehicle-specific pages (Saloon, 6-Seater, Minibus) for each airport.

Week 9 Structure

Completed all pages and finalized the full site structure with correct linking.

Week 10 Content

Started writing topical authority articles targeting airport-related searches.

Week 11 Content

Continued publishing new articles to build topical authority and E-E-A-T signals.

Week 12 Content

Published more articles and monitored early ranking progress in Google Search Console.

Technical SEO (Weeks 1-4)
Site Structure (Weeks 5-9)
Content (Weeks 10-12)

Tools Used to achieve the results

Before I get into the work, here are the tools I used throughout this project:

  • Semrush: keyword research, site audits, and competitor analysis
  • Ahrefs: backlink analysis and content gap research
  • Screaming Frog:  technical crawling and indexing issue detection
  • Google Search Console:  indexing, sitemap submission, and performance tracking
  • ChatGPT and Claude: content drafting and ideation support

Technical SEO

The main issues in the website were speed optimization; also, some of the pages could not be properly indexed in Google because when the developer created those pages, he put them on the noindex tag. With this, I saw the website could not be submitted to Search Console.

So first, I optimized the speed of the website. For optimizing the speed of the website, I recommended decreasing the size of the images and removing unnecessary animations because animations cause CLS (Cumulative Layout Shift), which was a main issue on the website.

I optimized the technical SEO from a 7-second load time to less than 1 second. After that, I created the sitemap of the page and submitted the website to Google Search Console.

No EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

After technical SEO, the next step was to show Google we are experts in airport transfer services. So for this, I created content related to airports. The company is England-based and provides services, so I created content related to airports (shopping areas near Stansted Airport, restaurants near Manchester Airport), so Google understands the client has great knowledge of the traffic.

For content, I added some personal notes, like stories of passengers, which I got from the client’s drivers. Honestly, some of the topics I found had incredible search volume. After creating content, the site immediately started gaining traffic.

Then I added a service section into the articles, so when someone comes to learn, if he/she wants to travel, they book the services from my client.

No Proper Website Structure

In my terms, if you want to make your website in 2026 for business, then proper structure is one of the most important ways. Because if Google cannot find your pages, it cannot rank them. So, a proper structure makes your website easily indexable.

I noticed this website did not have enough service pages; the pages they created were orphan pages, with no parent-child links between them.

So I created the main page called airport transfer services, and from this page, I created 8 pages for each airport, like (Stansted Airport transfer service, Gatwick Airport transfer service, Manchester Airport transfer service). 

Then, these 8 pages I linked to the main airport transfer page. After airport pages, I created 3 pages for each airport; these pages had cars that the clients offer (sedan, 6-seater, and minibus).

Then, these 3 pages I linked to the airport main pages, which created a proper structure of the website. After these simple tricks, boom, I saw the results; the website started gaining traffic.

AI Content

The main issue I found on the website was the content. As I said, the old SEO expert who worked on the website did not have the proper knowledge to use AI. All the content was low-value AI content, just generated and published on the site.

 I could not delete the pages, so I simply rewrote those articles manually. I did the same for the pages that were published on the website because quality content is the key to success in 2026. That’s why articles play an important role in ranking and creating EEAT.

The Results

Within 3 months of starting this project, the website grew from 500 impressions to over 30,000. The traffic growth started after the technical fixes and picked up significantly once the new site structure and content were in place. No paid ads. No shortcuts. Just clean technical SEO, good content, and a proper site structure.

This is the image of the client site current stats

Conclusion

If you want to rank your website in 2026, just follow my three-step formula. I bet you will get 100% results if you do it right. The first one is creating EEAT and topical authority because both are important, and please, while creating content, focus on quality. It does not matter if it comes from AI or if you write it.

rank your website with the help of these 3 steps in 2026

Quality means adding personal experience, adding personal tips, and adding your own case studies. Second is creating a proper cluster and structure of the site. Each page that you create on your website should have ancestor and descendant links. For example, if you create a web development page, then this single page cannot rank; you need to create more pages to target each city and area.

The last step is branding of the website. Just articles and content are not enough; you need to create your own personal and business branding so Google considers your business a legit business. For this, you need to make content everywhere. Like Neil Patel said, in 2026, SEO is not search engine optimization, it’s search everywhere optimization. So, everywhere, create content that people love to consume, which builds your brand.

I hope you learned something from this content.
Thanks for reading, Regards,
Raja Hamza Asghar

Top 10 Niches for Over 50 Age Group [ A Complete Guide ]

In my 7-year career, I saw that most businesses and bloggers do not target the 50+ age group. Which I think is not a good idea, because over time I realized the best audience is 50 plus. 

Because people in their 50s have more buying power than youngsters. That’s why here I am sharing with you some niche ideas where you can target a 50+ audience.

this is the featured image of this blog post niches for over 50 age group

Why Targeting the 50+ Audience is better

As I already told you most businesses and bloggers do not focus on the 50+ age group. Because of a lack of tech interest. But in my experience, there are many niches

Where you need to target senior audience. because this audience has more control over the house, money to spend, and most importantly decision ability. 

I identified this gap, while working with clients in the fashion and health niches. I made content on sites related to senior and younger audiences. But the articles targeting senior audiences gained more traffic and sales.

That’s why I recommend focusing on this audience group. It does not matter if you are an experienced blogger. If you have a blog, then add content on that blog by targeting this audience. 

Top Niches for the Over 50 Age Group

You can not only start a blog on these niches but also use them if you have a business where you target over 50+ groups. You will also start blogs to sell your products easily. 

1) Health & Wellness

this is the image for healthcare and wellness niche showing icon and title of niche

Health and wellness are the best topics to target over 50 plus age group. The reason is that with age, many health issues arise, like diseases, pains, mental health, etc. There are a lot of niches that you can target in health and wellness.

if you are a doctor and want to start blogging, these niches are impactful for attracting clients.List of some Health & Wellness Niches

Topics To cover:

  1. Low-impact exercises
  2. Managing chronic pain
  3. Healthy eating for seniors
  4. Stress management
  5. Yoga and meditation
  6. Bone health and osteoporosis
  7. Daily habits for longevity
  8. Vitamins and supplements
  9. Boosting energy levels
  10. Sleep improvement

Fitness for Seniors

If you have a fitness blog or want to start a fitness blog, Then 50 plus is your great audience. You just need to provide content on day-to-day fitness, workout plans & Diet-related stuff. 

Disease Management

With fitness, the second thing is disease management. Because over time, most 50+ people develop some health conditions.. So you can make a blog where you share tips and diets to manage and control diseases like diabetes, high blood pressure, etc.

Mental Health Management

This is also the best niche to target the 50-plus age group. As I mentioned earlier, many people develop illnesses over time, including mental health issues. For them, you can make a blog to provide them with exercises to control their emotions and fix mental issues. 

2) Personal Finance

this is the image for personal finanace niche showing icon and title of niche

Personal finance is another great niche to start a blog. But for this niche, you need a knowledge of finance and markets. Since this is a YMYL niche, you need to prove your expertise and knowledge to rank. 

Topics to cover:

  1. Investment strategies
  2. Retirement savings
  3. Passive income ideas
  4. Budgeting on fixed-income
  5. Debt management
  6. Reducing expenses
  7. Stock market investing
  8. Downsizing home
  9. Social Security benefits
  10. Senior side hustles

Investing Strategies

Investing is one of the best niches to start blogging. Because only 50 plus, also youngsters have an interest in this niche. So if you have a known of investing. Then start your first blog on this niche and share your personal experience and stories with people. 

Side Hustles for Over 50s

There are a lot of ways to start side hustles, lot of 50-plus people search about it after retirement. So you will start a blog, where you will write about different ways to earn from. 

3) Travel & Leisure

After retirement, many people over 50 want to travel the world. So if you start a blog on it to provide travel tips and ideas. This will provide you a massive audience. 

Also if you have a travel agency, then target a 50+ audience. Because this audience has money to spend on their vacations. So this is the right chance to start your blog on this niche.

Topics to cover

  1. Senior-friendly destinations
  2. Travel insurance importance
  3. Budget travel tips
  4. Cruise options for seniors
  5. Packing tips
  6. Solo travel safety
  7. Road trip planning
  8. Travel accessories
  9. Retiring abroad
  10. Finding travel discounts

4) Fashion and Beauty

image showing fashion and beauty title and icon

The Common concerns in this age group include fashion and skincare. So if you have a blog on fashion or you want to start a blog on fashion. Then this is the best opportunity to target. 

So you just need to cover topics like skincare routines anti-aging tips, and fashion tips. 

Popular Topics:

  1. Skincare after 50
  2. Hairstyles for aging hair
  3. Anti-aging makeup tips
  4. Senior fashion brands
  5. Comfortable yet stylish outfits
  6. Men’s fashion over 50
  7. Wrinkle treatments
  8. Choosing the right eyewear
  9. Comfortable shoes
  10. Building a timeless wardrobe

5) Book reviews and recommendations

Book reviews and recommendation image with book icon

This is the next niche that I recommend you to start blogging on it. The reason is after retirement, They have a lot of time. So book reading is the best hobby, and some of them want to read books. Like my grandfather who has an interest in reading books. 

So for those who have an interest in book reading, make a blog and share book ideas and reviews. So They can get ideas for the next books that they want to read. 

Topics to Cover:

  1. Self-help books
  2. Mystery novels
  3. Benefits of reading
  4. Best audiobooks
  5. Inspiring biographies
  6. Classic novels
  7. Starting a book club
  8. Fiction recommendations
  9. Reading before bed
  10. Finding books for interests

6) Learning & Personal Growth

Image for personal growth and learning with icon

In this niche, you just need to start guiding them to learn new things and skills. Because this is a great way for people to spend time learning something new.

Also, most 50-plus people want to start something new after retirement. So you can provide them with information, about skills and how they learn them. 

Topics to Cover:

  1. Learning a new language
  2. Online courses for seniors
  3. Lifelong learning benefits
  4. Staying mentally sharp
  5. Brain training apps
  6. Journaling benefits
  7. Trying new things
  8. Hobbies for retirees
  9. Staying motivated
  10. Public speaking for seniors

7) Gardening

image for gardening niche with a flower icon represent this niche

Gardening is one of the best hobbies for people over 50. Because it is a stress-relieving activity. So making a blog on this niche is a great idea to start. 

But for that, first, you need to learn about gardening. Because this is a practical niche. so first learn and apply this niche into your own life. then start teaching them and share your personal experiences. 

Topics to Cover:

  1. Low-maintenance plants
  2. Gardening for health
  3. Essential gardening tools
  4. Seasonal flowers
  5. Organic vegetable gardening
  6. Gardening with arthritis
  7. Indoor gardening
  8. Growing herbs and spices
  9. Creating a meditation garden
  10. Must-read gardening books

8) Pet Caring & Training

this is the image for pet caring and training niche showing icon of man holding cat

Many seniors adopt pets after retirement. So pet niche is the best to target them. Start a blog where you publish content about pet caring and training tips. in my opinion, this is a great niche to start because it has high earning potential. 

But like gardening pet caring is not a niche. where you just publish content from reading. If you want to create content on this topic, first gain personal experience.

Topics to Cover:

  1. Best dog breeds for seniors
  2. Training tips for older adults
  3. Mental health benefits of pets
  4. Caring for senior pets
  5. Low-maintenance pets
  6. Choosing the right pet
  7. Senior pet nutrition
  8. Pet-friendly home setup
  9. Grooming tips
  10. Adopting older pets

9) Cooking & Nutrition

image for cooking niche showing icon of husband and wife making food

Diet is crucial for seniors over 50 to maintain a healthy lifestyle. That’s making a blog related to cooking and nutrition a great niche to start. 

Topics to cover

  1. Superfoods for aging
  2. Easy meals for one
  3. Meal prepping
  4. Anti-inflammatory diet
  5. Cooking with less salt
  6. Healthy snacking
  7. Boosting immune system
  8. Cooking hacks
  9. Energy-boosting foods
  10. Making cooking fun

10) Home Decor Ideas

home decor ideas image for niche showing icon of some things which use for home decor

Many seniors plan to decorate or renovate their homes after retirement. So making a blog covering various topics around home decor will increase your audience. Also if you have a business related to home record then the 50s audience segment is best to target. 

Topics to cover

  1. Aging-in-place modifications
  2. Downsizing tips
  3. Ergonomic furniture
  4. Decluttering after retirement
  5. Bathroom Remodeling
  6. Home safety improvements
  7. Smart home devices
  8. Organizing keepsakes
  9. Low-maintenance home décor
  10. Selling or donating items

Challenges of Targeting the 50+ Audience

There are some challenges that you face while targeting seniors. The first challenge is a lack of tech interest. My recommendation is to avoid overly fancy or complex UI that may not be senior-friendly.

The second thing is trust, they don’t trust you easily. That’s why you need to add more content on case studies and your personal experiences. Because this will increase your credibility and your blog will be the authoritative blog for them. 

Monetization methods for blogs

images of monetization ways display on image with icon

Now let’s discover some ways to earn money from these blogs. Because every blogger or business that’s making content needs money. That’s why everyone is making efforts on content. 

There are a lot of ways to earn money from blogging. Let’s discuss some of them.

Ad Placement: Ads placement starts your earning at the start, you just need to join any ad network like Google Google AdSense, Mediavine, Ezoic, and Adsterra.

Affiliate marketing: Promoting products and earning commissions is one of the best methods to earn a good amount of money. For Ads, you need a good amount of traffic. But for affiliate marketing, a little traffic gives you a handsome amount of money. 

Sponsored Posts: When your blog gains traffic and authority. Then you will find a lot of people pay you to publish their content on your site. 

Products or Services: After gaining traffic and popularity the best method to earn money from your blog is to build products or services. and you don’t need other ways to promote them. You have a audience, so that means you get sales from the first day of launch. 

SEO Roadmap to Build a Successful Blog

image for seo road map display my own seo map with icon

SEO increases the chances of success, but most people don’t know the exact roadmap to start a blog. This is the road map that I follow to make my blog successful.

Keyword Research

Keyword research is one of the most important in SEO. So after finalizing the niche, I found competition long tail keywords. because long tail keywords have the potential to rank on Google very fast. 

Also, my AIW strategy helps me to find low-competition keywords That rank on Google’s first page literally within 2 to 5 days. My thought is keyword is a key factor in SEO. SO more experience in keyword search will make you a better SEO expert. 

Onpage & Technical SEO Optimization

After the keyword I am working on onpage and technical SEO, in onpage and technical, we need to fix our sites’ issues like compress coding, setting up search consoles, making sitemaps and robots.txt files, etc. 

Topical Authority

After changing Google algorithms, Now after keyword research, I focus on topical authority. Because this is the most important factor that Google considers in ranking. In topical authority, I try to cover every aspect related to a single topic. Which made my content-rich, so the result is ranking. 

E.E.A.T

You think about how topical authority will rank your site. Topical authority is one of the best ways to build EEAT. That’s a metric Google uses to rank sites.EEAT has four components. 

  1. Experience 
  2. Expertise
  3. Authoritativeness
  4. Trustworthiness 

If you search on Google about EEAT, then you will find a very complex definition. But I am telling you the short definition and that is to build content that shows your knowledge and experience. Also, that’s trustable and actionable. So don’t focus on keywords, just focus on topics to build authority in your niche. 

Branded Searches

With traditional seo, iam focusing on brand searches. Which gives Google a signal you are a trustworthy person. Because people searching for you. The easiest way to build branded searches is by making content on social media. Because when someone searches for you. 

Offpage seo

In off page seo iam focusing on my site’s brand authority, link building, and social signals. Most SEO experts don’t give much importance to off-page SEO. But for me it’s important, but not as much as other stuff like keyword research and content optimization. 

Conclusion

Targeting seniors for blogging and affiliate marketing is a highly rewarding strategy with less competition and strong conversion potential. 

While it comes with challenges, the key to success is building trust, providing real value, and making content accessible. 

By focusing on senior-friendly niches, using clear communication, and leveraging community engagement, you can tap into this overlooked audience and build a sustainable online business.

For now, It’s done thanks for reading my article. If you have any questions comment here or contact me on my instagram @digitalhamza

SEO for Pakistani Blogger: Roadmap to build Successful Blog

In 2024, most Pakistani bloggers failed to build profitable blogs due to Google updates. From 2023 to 2024, Google changed its algorithm, and 90% of websites were affected by these updates.

Personally, seven of my successful blogs were hit by these updates, losing all their traffic from thousands to zero, however, if you are someone looking to restart your blogging journey.

Also if you are a newbie and want to start blogging in 2025, Then you need a proper road map. That’s why in this article I am sharing with you a successful roadmap to becoming a successful blogger in 2025. 

seo for Pakistani blogger

SEO Roadmap: Start a Blog in Pakistan

If you want to build a successful blog then these are the steps you need to take.

  1. Find your niche 
  2. Conduct Keyword research 
  3. Onpage SEO 
  4. Technical SEO 
  5. Off-page SEO 
  6. Branding for your site

Step 01: Find Niche for your blog

Step one: is to find a niche for your blog,

Choosing a niche is the first step you need to take. If you choose the right niche for your blog, it will likely succeed. However, choosing the wrong niche significantly increases the chances of failure.

From my seven years of experience creating multiple blogs, my final thought is to start your first blog within a niche you understand well.  Where you have experience and knowledge. 

Right now I have a strong knowledge of Digital marketing, travel, crypto, and the share market. So if I want to build a blog, first I will focus on these niches to build Blogs. 

Because my experience and knowledge help me to build E.E.A.T easily. Which help me to rank on Google very fast. That’s why I highly recommend you build your blog on those niches, where you have experience. 

But if you don’t have any topic to start with. Then there are steps that you take to find a profitable niche for your blog.

Community Verified icon

How to choose Niche for your blog

There are a lot of ways to choose the niche. But I am telling you those ways that I use to pick the niche for my blogs. 

  1. Pre-knowledge 
  2. Trends 
  3. Through Competitors
  4. By SEO Tools

First, find the niches where you have knowledge and experience. But if you don’t have then these steps will help you to find niches. 

The easiest method to pick a niche is to see the trends. Because a trending niche will increase the chances of success. Also, look out for your competitors and some news sites to get an idea about topics.

Which leads you to a niche, where you start your first blog. But before you start do some a little more research to understand further about your niche. These are two things that you need to research.

  1. Depth of Topics
  2. Monetization methods 
1) Depth of Topics

First, assess the topic depth in your niche. For example, on my blog, Digital Hamza, my main niche is SEO. This niche has various sub-topics, such as keyword research, on-page SEO, off-page SEO, technical SEO, and local SEO.

Also in my subtopics, there are a lot of blog topics. This means my niche”SEO” has a great depth in topics. So like me choose a niche where you have a lot of topics to cover. 

2) Monetization methods

After checking your topic’s depth the second thing that you need to consider is monetization method. There are two main monetization methods. 

The first one is Ads, For ads you need to check the CPC ( Cost per click ). Because CPC tells you, how much advertisers pay in your niche. 

So high CPC means high income from blogs, and low cpc means low income from ads. For ads, there are a lot of ad networks that you can use like Google Adsense, MediaVine, etc. 

The second one is affiliate marketing, Affiliate marketing is a way to get money by promoting someone’s products. When someone buys it You will get a commison. 

There are many affiliate marketing platforms you can use, such as ClickBank, JVZoo, Commission Junction, and ShareASale.

Step 02: Keyword research for blogs

Step two: Conduct keyword research for your blog

After finding a niche, the second step that you need to do keyword research. Keyword research is the way to find profitable keywords for your blogs. 

If you don’t know what keywords are, Don’t worry here is the definition of keywords. Keywords are the words or phrases someone searches on Google to find their results. 

A image of keywords

For me, Keywords are the main component of your blogs. So for me, if I want to excel in seo. Then I need to master the art of finding the keywords.

How to find keywords for your blog

There are a lot of ways to find keywords for your blog. Every expert has their strategies for finding keywords. Like, them here I am sharing with you my personal keyword research strategy, Which helps me to find untapped low-competition keywords.  

Before I tell you how to find keywords. Understand the important metrics of keywords. 

  • Volume: Volume is the estimated numbers that indicate how many people search for this keyword on average.
  •  KD: KD ( Keyword difficulty ) is a metric that shows you the competition of your keyword. A low KD means less competition. and a high KD means high competition. 
  • CPC ( Cost Per Click ): CPC is a metric that shows us how much an advertiser pays per click. if your niche has a high cpc that means you earn a good amount of money. 
1) AIW Strategy

For the last 4 years, I have been working with this AIW strategy. Which help me to find low-competition keywords. 

This is the 3 steps of aiw strategy. That use to find low competition keywords for my blog

In this strategy, we are finding the three metrics by using Google. The first one is allintitle, which is the advanced search operator of Google. You just need to add ( allintitle: ) before your keywords then search.

After searching if you found results less than 10. This means there is a chance to rank on this keyword as a new blog. The second metric is an inverted comma, which is also an advanced search operator. 

You just need to add ( ” ” ) before and after your keyword then search. If you found results less than 99. Then that keyword has a  50% chance to rank as soon as possible. 

After finding these two things you need to check weak sites, if there is any weak site rank for this keyword. Then you find a keyword that ranks on google very fast. If you write quality content on it and your blog has a topical authority. 

What is Weak SItes

Weak sites are those sites that have less than 10 Da. if you found any weak sites. There are a lot of tools that you can use to find DA of sites.

…………………………………

I already wrote a detailed article about AIW strategy. Go and read that article to understand how AIW works.

2) How to find keywords with tools

There are a lot of keyword tools that you can use to find keywords. For example Ahref, semrush, ubersuggest etc. Every tool has its interface, but the core features are the same.

Every tool provides you with those important metrics that I already told you about, and these are the important ones. If you want to learn keyword research by tool. Then I recommend you to learn from my YouTube channel. 

I already published a detailed course on keyword research. Just search “Keyword research course by digital Hamza” and you will see that course. learn keyword research from that course. 

Step 03: Onpage Page SEO

Conduct onpage seo and optimize your keywords into your blog

After finding keywords the next step is to optimize your website for those keywords and perform onpage seo. The process of SEO that we perform on our site to gain traffic is called onpage SEO. There are some steps that you need to do in onpage SEO. 

1) Optimize Meta ( Title, Description and Tags )

In meta, you must add a title, description, and tags for your site and its pages. Meta is the important section of your website, So try to add your main keyword in meta. 

Because when crawlers come to your blog. Then the first thing that it crawls is meta. So if you add your keywords in the meta. This will increase the chance of ranking. 

2) Content Presentation

In 2025 for me with content writing the content presentation is most important. If your content is impressive and does not irritate users, this will increase audience retention and decrease bounce rate. 

That indicates Google, your content has something that users love. If users love your content you will get a higher ranking in SERP. As well as if your presentation is not impressive and users leave your page. 

This will increase your page bounce rate. That will indicate to Google, that your content is not liked by users. If the user does not like your content the result is dropped from the serp ranking. 

3) Image optimization

Image optimization is one of the most important factors of onpage seo. Because if you upload images in the wrong, this will slow your site. Most of newbies upload images in PNG, JPG format, and mostly these former images have a large size. 

This makes your page heavy, so when your page loads in the browser. That will take time. This irritates the users, so the chances are high that they leave your page and visit the next page. 

That will increase the bounce rate, which leads you to drop ranking in SERP. So when you upload your image to your site. The first step is to convert your image into WebP.

Second, rename your images with your keywords. The last one after uploading your image, must add ALT ( Alternative text ) into your image.

Alt text helps search engines to understand what images you are uploaded. A clear Alt text will increase the chances of ranking your images in Google Images. 

4) Internal & External Linking

Internal and external links are the next important thing. Because these link helps search engines and users navigate through your site.

Internal links are the links to your pages that you add to your article, and external links are the links to another site. You can add to your content to increase the authority of your content. 

5) UX & UI

UX and UI do not directly impact your site’s SEO directly. But these two are the important factors. Which helps google to understand how users interact with your website.

If users like your UI and give time to your site. Which gives your site a better ranking. But if the user does not interact with your site and skips your page. Then this will increase your bounce rate.

That gives a signal to Google, that your site has something that users hate. So Google drops your ranking. Because Google wants to rank those sites that serve their user a better experience.

6) Content Structure

In content structure, you need to optimize your headings and paragraphs. There are six types of headings. You need to understand these six headings.

This will lead you to make the best structure for your blog posts and sites. So a clear structure helps google to understand your site clearly.

7) Mobile Friendly Site

A responsive site will make users visit your site from mobile. If your site is not mobile-friendly, then this will irritate users. That increases your bounce rate, which impacts your site ranking. 

So double-check your blog post and site responsiveness before publishing it. There are a lot of themes that come in WordPress, that are already mobile-friendly and responsive. Like Astra, generatepress, devi, type, etc. 

Step 04: Technical SEO

Technical seo for your blog

With onpage seo, you need to perform technical SEO on your website. In technical SEO we will work on our sites’s technical aspects like optimizing site speed, set up tools, etc.  These are some steps that you need to take:

1) Speed Optimization

Speed optimization is one of the most important parts of technical SEO. If your website loading time is more than 3 sec.

Then it will increase your website bounce rate, which directly affects your website ranking. There are some important factors you need to fix: core web vitals, JavaScript errors, and server-related things. 

2) Core Web Vitals

Core web vitals have three important components, that you need to fix. Because if your site has a bad core web vitals. Then it will impact your website speed.

The first component is LCP ( Largest contentful paint ) measuring the time to load a large content on a website page.

The second one is CLS ( Cumulative layout shift) measures the page shift while it is loaded.

The last one is INP ( Interaction to next paint ) measuring how much time the page needs to interact with users to click or tap. 

3) Make sitemap and robots.txt file

Sitemap is the file with your website’s all links, that helps crawlers to read your website. and robotx.txt file is a code that we can use to configure how crawlers interact with sites.

If you are using WordPress then there are a lot of seo plugins. That will generate a sitemap and robot.txt files for your website like rank math, All in SEO, Yoast, etc.  

4) Setup Google Search console and Analytics

Google Search Console is a tool that we use to tell Google about our site. Every search engine has its webmaster tools. Which crawl sites to index it on search engines.

Google has its Google search console when we submit sites in the search console. Google sent its crawlers to read the content on our site. 

5) Fix Broken Links

Sometimes when you delete your website page. But does not remove its link from search engines. So at that time if someone visits your page, it shows a 404 error.

Which is called broken links. To fix them first you need to remove that page from search engines and then redirect it to your site’s other page.

6) Redirections

When you find any broken link on your site. There are tools that we can use to redirect it. If you are using WordPress, then rank math will help you to redirect it. 

Step 05: Offpage SEO

Perform Off-page seo to build brand and increase your blog ranking

After onpage and technical seo, The last step is off-page seo. In off-page seo, you need to build the authority of your website. Focus on content marketing and also work on the branding of your site. 

1) Backlinking for your site

Backlinks are the main component of off-page seo. Backlinks are the links that we give to anyone or get links from anyone’s sites.

Google does not openly say backlinks are important. But with experience and knowledge, I say backlinks are important.

There are many types of backlinks. But the important backlinks are those backlinks. 

That you get from any other sites’s bodies. In short, you need to build guest post backlinks. In guest posts, you need to write an article that you will publish on those sites from where you need to get backlinks.

Step 06: Build branding for your site

Buid branding of your site, which give you long term opportunity

Branding is the most important in 2025 if you want to rank on Google. Now google does not see the content only, with content google considers the branding of the website and the author who publishes content on it. 

In fact, there are a lot of benefits that you get after building the site’s branding. The first ones that I see, are branded sites does not hit by Google updates. The second one is Google trust, sites like Neil Patel, ahref, and Backlinko have the trust of Google. 

So when these websites publish any article in his niche. Google immediately ranks it in the top positions because of branding and trust. 

Digital Hamza personal SEO Plan for 2025

In 2025 I not only focus on traditional SEO plans. That I already tell you in this article. But with these seo steps, now I focus on other stuff. After changing the Google algorithm now these are the important factors that also you need to consider. 

  1. Focus on E.E.A.T
  2. Build Topical Authority 
  3. Build Branded Searches 
  4. Social media content for branded searches

1. Focus on E.E.A.T

E.E.A.T is the factor that most Pakistanis ignore it. Because they don’t know how this will help your blogs to rank on Google in 2025. E.E.A.T. has four components. 

  1. E (Experience)
  2. E ( Expertise )
  3. A ( Authoritativeness )
  4. T ( Trustworthiness )

These are the components of E.E.A.T. If I can explain to you what is it. If you search on Google for the definition of E.E.A.T. Then you get a fancy definition.

But I tell you the simple definition, For me this is the metric that is used to evaluate the experience and knowledge of the author who writes content on the blog.

So now in 2025 start your blog in that niche, where you have knowledge and experience. This will easily build your E.E.A.T, which leads you to rank on Google for the long term.

2. Build Topical Authority

A topical authority is one of the most important factors of my seo strategy for 2025. Because this will help me to rank on Google very fast. Because a topical authority is a weapon against high DA general sites.

In topical authority, we focus on topics rather than keywords. Because while covering topics, we share our experience and knowledge. This will make E.E.A.T very fast, and E.E.A.T is a matric to establish the experience and authority for Google. 

For example, If I want to rank for “seo for medical lab”. So it’s impossible to rank on this keyword with just a single article. So for ranking, I need to cover seo related stuff for the healthcare sector. 

This will show my knowledge and my experience in Google for healthcare. So after building topical authority, I ranked for SEO for healthcare-related quires very fast. 

3 Social media content For Branded searches

Branded searches are the next thing that I consider in my 2025 seo strategy. Because when someone searches your brand name on Google by branded searches. 

This will show to Google, that this blog has some authority and audience. There are some strategies that I use to build branded searches.

But one of the best strategies is social media content. Because this is one of the fastest and best methods to build credibility all over the internet as an author. Also, the branded search will help to build E.E.A.T very fast.

That’s why most of the Experiences seo’s make content on social media like Neil Patel, Brian Dean, Nathan Gotch, Matt Diggity, etc. 

Final Thought

If you want to start your blog in 2025, traditional SEO must focus on my plan to stay relevant for the long term. Also, I am giving you some tips to help you grow fast.

Start blogging in that niche where you have your own experience and knowledge. But if you don’t have anyone, pick a niche, in which you have an interest.

Then give time to that niche and learn everything about that niche with basics to advance. Also if possible try to implement that thing to gain experience and expertise on that.

Because in 2025 blogging is the game of experience and knowledge. The reason is Google updates, every year google brings eight to nine updates. Which affects those blogs that work on low-quality content. So gain knowledge and then start. Otherwise, there are a lot of other ways to earn money online.

For Now, it’s the end from my side, I hope you learn from this post. If you have any questions feel free to contact me on social media @digitalhamza.

Thanks for reading, Regards Digital Hamza.

SEO for medical lab: Case Study of Healthcare Business

Shadab lab is an ongoing project. So the statistics I am sharing in this article are before Jan 17, 2025. So quarterly I shared the updated stats and performance of the shadab lab with you.

This is the main image of seo for medical lab

With this case study, I am sharing with you an actionable plan that will help you increase the number of patients online from Google. It does not matter if you have a medical lab, hospital, or Pharmacy. This plan will work for your business. 

With 7 years of experience in SEO, I worked with many clients and businesses, which gained huge traffic from google. As well as I have 2 years of SEO experience in healthcare. So I know exactly which steps will leads your business to success on search engines. 

Steps For Healthcare site's seo

Steps that I use to rank medical sites: 

  1. Local Listing on GMB: GMB ( Google My Business) is a tool, that helps you to list your business on Google to target the audience of your nearby areas. 
  2. Setup your Website: If your business has a website, then it’s great. But if you don’t have one, you need to create your business website. 
  3. Perform keyword research: After making a website find the best relevant keywords for your business site. Keywords are those words or phrases. Which someone searches on Google. 
  4. Onpage SEO: The process of seo that we do on our website is called onpage seo like optimizing meta, content optimization, images optimization, etc. 
  5. Optimize the site with keywords: After finding keywords, implement those into the meta of your site ( Title, description, and tags) to target them. 
  6. Technical SEO: In technical SEO, we will work on our site’s technical parts like making sitemaps and robots.txt, optimizing website code, making our site load fast, etc. 
  7. Offpage SEO: In offpage SEO, we will work on branding, backlinks, and content marketing. Which helps our site to fast on search engines( Google, Bing, Yahoo, etc ). 

Case Study of Shadab Lab

These 7 steps that I was telling you If you follow these seven steps, your project will achieve massive Growth. Now let’s discuss our ongoing project ( Shadab Lab ). Here I don’t provide you steps that i was done on this project. Also, I am sharing some interesting stats, that I got last month. 

Must read: Roadmap for healthcare SEO

1. Setting up GMB for Local Traffic

After getting the project of Shadab lab, the first step was to set up GMB for local listing. Shadab lab is the laboratory, where they perform blood tests for diagnosis. 

it based in Kotla arab ali khan, A small town of Gujrat. That’s why GMB is important for Shadab Lab to target the nearby audience to gain more patients. 

Now Shadab Lab ranked on these keywords:

  1. labs in Kotla
  2. Lab in kotla arab ali khan
  3. Medical lab is Kotla
  4. Lab near me

Check yourself and tell me which position you will.

shadab lab gmb listing view in google my searching keywords like lab in kotla

Currently, shadab lab is ranked in the top three positions. These positions depend on what keywords people search for. But this ranking consistently increases the patients of in the lab. 

For example, These are the results of last month. 

  • 95 interactions in the last month

  • 26 calls were generated directly from the listing

  • 13 patients converted from these calls

  • Revenue: PKR 39,500 from these 13 patients

These results show a decent amount of growth by applying GMB in the Medical Lab business. 

How i know the exact Numbers:

I know the exact numbers, Because I am the CMO of Shadab Lab, and that’s why I have direct access to performance metrics. That is why I can share these precise statics with confidence. 

Stats of shadab lab gmb which show the 96 interaction and 26 calls

2. Setting the website and optimize it with seo

After GMB the second step was to create the Professional website of Shadab Lab. Once the site was created and live. We conduct onpage and technical SEO on it. 

What we did in technical and onpage:

  1. Optimizing the site for local keywords
  2. Enhancing metadata, images, and internal linking
  3. Improving page speed and code efficiency

But before onpage and technical SEO. we worked on keywords that were fit for this website to rank and get local traffic. 

This is the image of shadab lab website home page

3. Future Plan for Shadab Lab

For further growth and visibility, we have a plan to make content on this site about.

  1. Test Guides
  2. Health tips 
  3. Case studies

Also with articles, we will focus on making video content for social media like TikTok, YouTube, and Instagram.

3 month old data of Google search console of shadab lab

Currently, the website does not gain much traffic due to some reasons. The first is local dependencies, as I say it’s a local lab based on kotla arab ali khan. A small town in district Gujrat, tehsil kharian. 

The second is no content on site. That’s why the website does not gain much search traffic. But we’re confident if our plan goes well, the site will experience significant growth in the coming months.

Final Thoughts

The Shadab Lab case study highlights the importance of GMB, SEO, and content creation for local medical businesses. 

By following the outlined steps, you can replicate this success for your healthcare business. Stay tuned for updates on this project as we continue to optimize and expand.

Seo for healthcare and wellness business: ( Ultimate Guide )

SEO can help drive more patients and customers online.  For the last 7 years, I have worked in SEO and ranked many sites. which gained traffic, clients, and sales from search engines regularly. 

So if you have a medical lab, hospital, or pharmacy, this guide will help you to drive traffic on your site from search engines like Google and Bing. With a Step-by-Step guide,  Here I am sharing with you a case study of my latest job that I have done in the healthcare sector. 

Seo for healthcare and wellness business

Why SEO Important for healthcare & Wellness Business

SEO is important for you because many people search on Google before buying services. For example, someone might search for ‘Dental near me’, ‘Lab test near me’, and ‘Pharmacy near me’.

At that time, if you don’t have a website or GMB, you will easily lose this traffic. Which gives more sales and customers to your competitors.

That’s why your online presence gives you more opportunities to be available for those who search for services. 

Step-by Step Process that you need to follow

Here are the steps that you need to follow: 

  1. Setup GMB
  2. Build Your site 
  3. Find Keywords 
  4. Onpage 
  5. Technical
  6. Offpage
  7. Content Marketing ( If Possible )

1. Setup GMB ( Google My Business )

The full form of GMB is Google My Business. It’s a tool provided by Google where you list your business on Google Maps and business listing.

That’s why If you want to set up your healthcare business online. Then GMB is the most important part that you need to consider in your seo plan. Because on GMB you will list your business for local Customers.

What is GMB

These business listings are showing for local areas of clients. For example, if you have a business in Gulberg Lahore and you set up GMB. Then if someone searches related to your business near Gulberg.

The chances are high for your business to come up between these listings. Which increases the chances to get more clients and customers online from search engines.

So if you have a plan to set up your business and grow with seo. Then GMB is the first step that you need to take. 

1. Setup your website

After Setup GMB the next step that you need is to build your business website. I have seen many healthcare businesses that don’t have proper online presence like social media pages and websites.

Because websites easily rank on search engines ( Google & Bing ) and search engines are the best source of traffic for your business. So if you plan to set your business online to get more reach and traffic.

Then build your site, which will help users find you on Search engines ( Google. Bing ).

2. Find keywords relevant to your sector

Keywords are an important part of seo, So you need to dedicate more time to finding profitable keywords for your business. Keywords are those words or phrases, which someone uses to find results from search engines. 

A image of keywords

Profitable keywords make your website visible to those who search it. There are a lot of tools that you can use to find keywords like Semrush, ahref, and Ubersuggest.

But if you want to rank on Google easily without too much effort. Then I recommend you to learn about my AIW strategy. By using this technique I found a lot of keywords, That I ranked on Google easily with just onpage optimization and quality content. 

How AIW Strategy Help me to rank in Highly competitive niches

There are three components in AIW:

  1. A= Allintitle
  2. I= Inverted Comma
  3. W = Weak SItes 

This strategy helps me to rank on untapped keywords. In this strategy, we are focused on finding those keywords that are new and people are searching for them. 

According to Google, 15% of searches come from new keywords. So That means the chances are high that Google doesn’t have much information about those keywords and with this strategy, we will find these keywords. 

I tested this strategy a lot of times, and the success rate of this strategy is more than 90%. I highly recommend you target using this strategy. 

3. Onpage SEO Optimization

After finding the keywords the next step is to do onpage seo for your website. In onpage seo, you need to fix all the issues and optimize your site with keywords that you will find. 

Steps for Onpage SEO:

  1. Optimize meta ( Title, URL & Descriptions )
  2. Mobile friendly optimization 
  3. Optimize Tags
  4. Optimize images with Alts 
  5. Use Webp Format for images
  6. Focus on Color Combination
  7. Write quality content for your site

4. Technical SEO

With onpage seo, you need to understand your site’s technical issues and fix them. There are a lot of technical things that will be essential for our site. For example sitemaps, robots.txt files, core web vitals, etc. 

Steps for Technical:

  1. Speed Optimization 
  2. Generate Sitemap
  3. Robots.txt file optimization 
  4. Setup Google search console
  5. Setup Google Analytics
  6. Optimize core web vitals
  7. Fix Server & Coding errors

5. Offpage SEO

In off page you need to build the reputation of your business online. There are a lot of things that come with off-page seo. Like backlinks, branding, Content Marketing, etc. 

Steps for Offpage: 

  1. Build backlinks
  2. Branding 
  3. Social Signals
  4. Branded Traffic 
  5. Influencer marketing

6. Content Creation & Marketing

Content creation will help you sustain your business and gain a lead, patients, and clients regularly. Like me, I make content about seo and digital marketing on social media like YouTube, TikTok, and Instagram. 

Through content creation, my channels gained a lot of views and subscribers and some of them were converted as clients and students, Which I gained free of cost.

Also when you create content on social media, some of them will pay back you in different ways. So in short I encourage you to start content creation as soon as possible. 

Case Study of my Health care Project

Now I am sharing a step-by-step method that I followed to implement SEO for the last job I did for “Shadab Lab“. 

Shadab Lab is a medical lab based in Kotla ( Gujrat, Pakistan ) that provides quality tests to patients and doctors. 

When they gave me a project to set up their business online, first I immediately set up the GMB page and did seo for it, which ranks at the top of Google’s business listings for our local keywords like “Lab in Kotla”, “lab near me” etc. 

shadab lab gmb listing view in google my searching keywords like lab in kotla

GMB setup helps Shadab Lab to gain more clients and customers. With Stats IN December 94, people are attracted to Shadab Lab GMB. The best part 21 calls shadalab receiver from GMB listing. 

Stats of shadab lab gmb which show the 96 interaction and 26 calls

The second step was to make a website for Shadab Lab. Which is optimized for keywords that are beneficial for us like “lab in Kotla” and “Laboratory in Kotla”. 

This is the image of shadab lab website home page

Also with GMB the website of Shadab Lab is ranked for keywords that I already mentioned. Because these keywords have a low competition. So this site is ranked for it. 

If you want to check the ranking of the lab, search the lab in Kotla. You will find the website of Shadab Lab I ranked in the top positions. 

For now, I have only done these things, but in the future, The founder of Shadab Lab made content related to lab and tests and I optimized that with SEO. Which helps us to build the brand and authority of Shadab Lab. 

AIW Strategy: Rank Fast on Google ( 2025 Guide )

AIW Strategy helps me to rank my blog on Google very fast. In this technique, I target new keywords. Because According to Google, 15% of Google searches come from new keywords. So that means every day we have a chance to get new keywords.

After reading this I am curious about how to find new searches, then with a lot of practice, I found this technique. That has an accuracy of more than 90%, and a lot of time I rank many of my blogs with the help of this technique.

AIW Strategy

What is AIW Strategy

AIW strategy is a tested method that I use to find keywords for my blog sites. This strategy helps me to rank my keywords fast compared to those keywords that I pick from SEO tools. Also, the advantage of using this strategy is that you will find untapped keywords. That ranks on Google easily with quality content.

key components of AIW

AIW Strategy have a three components that we consider to find keywords.

  1. Allintitle
  2. Inverted Comma 
  3. Weak Sites 

These are the meanings of AIW, don’t be confused I tell you what these matrices are and how to use them. Allintitle and inverted comma ( ” ” ) are the advanced search operators for Google. Which we can use to get specific data and weak sites are those sites that have less than 10 DA. 

Step-by-Step Guide for AIW Strategy

I hope you understand the meaning of AIW, Now let’s discuss the steps, that you need to follow for this strategy. 

  1. Install Keyword Surfer
  2. Search Your Topic
  3. Pick Long-Tail Keywords
  4. Validate Keywords Using Allintitle
  5. Check with Inverted Commas (” “)
  6. Analyze Weak Sites

These are the 6 steps that will lead you to your low competition keywords. Now lets discuss about these steps with example. 

1. Install Keyword Surfer

First, you need to add a free extension to your browser called Keyword Surfer, which provides you search volume of keywords in Google. Although I did not consider these tools’ search volume accurate.

Because every tool that provides us with a search volume and other metrics are estimations. These are not very accurate and especially these tools do not provide you search volume of new keywords.  

But I recommend you add this tool Because sometimes we randomly search for something and find some hidden keywords.  

2. Search Your Topic to find keywords

After adding this extension, open Google.com and search for your topic. But keep in mind to open Google of that country, where you want to rank your blog. For example for this guide, I pick the keyword “seo” and my targeted country is Pakistan. 

After searching I see Google shows me some keyword suggestions for my topics. Because someone searched about these keywords that’s why Google suggested me. 

awi pic one

3. Pick Long tail keywords

After seeing suggestions you need to pick the long tail keywords because the AIW strategy will work more on long tail keywords accurately.

Sometimes when you search for broad topics, google does not show you long-tail keyword suggestions. 

At that time you need to add some relevant sub-topics or words. Like I use the “For” word. Which I add after SEO and then Google suggests some long-tail keyword suggestions. Now I pick the keyword “seo for ecommerce websites” 

4. Use Allintitle to validate Keyword

After finding your desired keyword,  Put ( allintitle: ) before your keyword and search on Google. Now check if your keyword has less than 10 results on allintitle. That means this keyword has a chance to rank.

aiw pic two

After adding allintitle I found 228 results on this keyword. That does not complete my first requirement (less than 10 results ), So I do more research to find keywords that have results of allintitle are less then 10.

There are some places that you need to check to pick keywords from Google. 

  1. Google suggestion
  2. People also search for a section ( Last Suggestions )
  3. People Also Ask Section
  4. Keyword surfer suggestions

After picking my keyword “SEO for Medical lab” when I put allintitle I saw 02 results Which fulfilled my first requirement.

Why do Less than 10 results of allintitle indicate low competition

When we search something with allintitle, which indicates Google to get results with those pages that use this same keyword in the title. So when we found less than 10 results, which indicates us less than 10 websites were written on it. Also most of the time the results that you get are from social sites, forums, or weak sites. 

5. Validate keyword more with Inverted Comma

The second step that you need to do ( After finding allintitle less than 10) is to put an Inverted comma at the start and end of the keywords then search again.  If you see the results less than 99 of the same keyword. That means your keyword has the potential to gain a top ranking in SERP. 

In my case, google showed me “It looks like there aren’t many great matches for your search” Which means I found a keyword that has the potential to rank based on the results that we found. 

aiw pic four

6. Check Weak Sites

The last metric that we need to check is weak sites.  It’s a very simple process, search your keywords on Google without Allintitle and inverted commas, if you find weak sites ranking on Google.

Then the last metrics are fulfilled, But you need to implement this when you find results in inverted commas. 

In my case, google does not have match results, so I don’t check the weak sites. My experience indicates, If I write quality content on this topic the chances is high I will rank on this keyword without off-page and other efforts. 

How to check weak sites

Those sites that have less than 10 DA, I called them weak sites. You can easily beat them on Google ranking with high-quality content. For checking DA There are a lot of extensions that come up like (Ahref bar, ubersuggest bar and moz bar), you just need to add  and good to go you will find the DA of sites. 

How to Become an SEO Expert in Pakistan by 2025

In 2025 it’s quite easy to learn seo in Pakistan. Because of YouTube and Google, there are a lot of great resources and YouTube channels, By following them you will learn seo in Pakistan. When I was starting to learn seo in 2015,  At that time I did not find many YouTube channels and blogs. 

Because at that time it was hard to find the best SEO expert. So at that time, I learn seo with very challenges and practices. I know the frustration when you do not find Mentors, That’s why here I am providing you with a detailed road map with YouTube channels. If you follow them, then you will easily learn SEO.

How to become an seo expert in Pakistan

SEO Resources ( Youtube Channel & Blogs )

List of YT Channels

  1. Digital Hamza
  2. Amit Tiwari 
  3. WScube Tech ( SEO Course ) 
  4. Umar tazkeer
  5. M. Tanveer Nandla
  6. Salman Nadla
  7. Hisham Sarwar
  8. Azad Chaiwala ( SEO Course ) 
  9. Neil Patel 
  10. Matt Digitty

List of Blogs

  1. Search Engine Journal 
  2. Search Engine Land 
  3. Neil Patel 
  4. Backlinko
  5. SemRush
  6. Ahref
  7. Matt Diggity 
  8. Shoutmeloud
  9. BloggersPassion
  10. Moz

These are some YouTube channels, if you will follow these channels you will learn seo easily in Pakistan. But with learning resources, you need a proper roadmap. That help you to build strong foundation of your seo, which makes your seo joueney quaite easy. 

SEO Roadmap for Pakistani ( 2025 Edition )

Before you go to learn seo you need to understand. Which roadmap do you need to follow to become the best seo expert, That I was using to master the SEO? A lot of my brothers and sisters think seo is very hard.

No seo is not a hard skill, with my 7 years of experience I honestly tell you seo is a much easier skill.  Because seo is not a thing that you will memorize. Seo is the thing that you need to understand.

1. Cover Basics

The first step of course is basic, In basics, you just need to understand what is seo. Type of seo, core concepts, and lastly search engines. Understanding Search engines is the core of seo. So more knowledge about search engines means stronger seo skills. 

2. Master Keyword Research

After learning all the basics, the next important step is keyword research. In my term keywords and content is the main pillars of seo. So if you need to master seo, then you need to master keyword research.

There are a lot of ways to find keywords, but i personally use Google Trends and itself google to find my keywords. 

Why i use Google to find keywords

When I start my seo journey I use keyword research tools to find my keyword. To start its ok to do that, but with time and my research when I realized the data that tools provide me is not very accurate. So I use Google to find my keywords.

Another reason is when I see on Google stats that 15% of searches are made using new keywords every day.  That gave me new thinking, So when I analyzed I was shocked because, on that keywords, There is a great opportunity to get traffic and leads.

So I picked some keywords and worked on it. In the end, I made a keyword research technique called AIW ( 3 Pillers strategy ).  So for 3 years I constantly used my AIW strategy to pick keywords. Which provides me a huge traffic and positions with less seo effort. 

3. Understand Onpage & Offpage SEO

After Learning keyword research, on-page and off-page SEO are the next steps you need to master. The process of SEO that we perform on our site is called on-page SEO and the process of SEO that we perform outside the site. However, the main purpose is to increase the ranking and traffic. 

But in my terms, onpage SEO is the more important part, so shift your focus to onpage SEO instead of off-page SEO. With site onpage SEO, you need to learn content optimization ( Onpage SEO ). Because SEO content is the most important part, learn content optimization with SEO. 

Onpage SEO Topics

  1. What is Meta’s 
  2. How to represent content 
  3. Site Structure 
  4. What is UX & UI 
  5. How to optimize content
  6. Content Structure 
  7. Image Optimization
  8. Internal & External Linking
  9. How to make a mobile-friendly site
  10. How to set up an SSL certificate 

Offpage SEO Topics

  1. What are backlinks
  2. How backlinking works
  3. What are quality backlinks
  4. What are social signals 
  5. How to build branding 
  6. Impact of collaboration on site 
  7. How to do influencer marketing
  8. How to build authority
  9. How forms help 
  10. Google Knowledge panel
  11. Why Relevance is important
  12. Content Marketing

4. Technical SEO

With onpage and off page, technical is another type of SEO.  In technical  SEO we focus on technicalities of sites like search console setup, analytics setup, Code optimization, speed optimization, and many more. 

Topics you need to cover: 

  1. How to improve site speed
  2. What is core web vitals 
  3. Setup the search console
  4. How to fix crawling Issues
  5. How to fix indexing issues 
  6. Robot.txt file
  7. How to create & Submit sitemap 
  8. What is schema data 
  9. How to fix broken links 
  10. How to redirect sites
  11. What are Chronicle errors 
  12. How to remove bad links

5. Local SEO

Local seo is the way to get leads for your local business. In Traditional SEO, we will optimize our content to get national and international traffic. But with local SEO, we will easily target our local area audience. For example, if you have a pizza restaurant in Lahore, Then you don’t need to target Pakistan.

Even there are high chances if you target the whole of Lahore for seo. Then you did not get much traffic. Because your restaurants have area and there are some specific locations where you can easily deliver. 

So you need to target Local seo and rank for keywords like “Pizza shop near me” and “Pizza shop in Gulberg”. Because these types of keywords give you more audience and leads in terms of keywords “Pizza shop in Lahore”. So for local SEO, you just need to make a Google My Business page. Which rank on your GMB’s section to get traffic? 

6. Competitors analyse

The last thing that you need to learn is competitor analysis because with competitor analysis your SEO is incomplete. Most SEO experts copy their competitors to get a ranking on the same keywords. Where their competitors rank, because this thing saves a lot of time. For example, on digital Hamza, I am starting to make content related to SEO, Content Marketing & Branding. 

So right now I am working on finding my competitors who make content on my niche. So I check what type of work they do, what type of content they make, and what type of keywords they target. Which gives me a better idea to do everything to beat them in the top positions. 

Build your own Sites for Practice

Practice is the most important thing in mastering SEO because learning is not enough to understand the concepts of SEO. In the start I was told that SEO is not a thing that you memorize, SEO is the thing that you need to understand. So practice is the solution to understanding it. 

Like for me my second blog was successful because at that time I started my first blog while learning SEO and on that blog, I did a lot of experiments. So these experiments give me more knowledge, understanding, and my mistakes. I used to build my second blog ( techsolutionbaba.com ) which was a huge success for me.  

But after some time this blog was banned by Google Adsense. Because I click on my ads on my own to increase my earnings. This is not a best practice, so when Google detected the adsence was banned. So in short your blog will give you more understanding. Also, your blogs will help you to get a job easily by showing companies your blog stats.